Winruit was founded in 2021 by multidisciplinary creative Jewel Kaye. The Boys Don't Cry member predominantly works across painting, collage, creative direction, styling and garment making. Kaye has used creativity as an outlet to keep him sane since an early age. Kaye added designing to his repertoire in early 2015 when he started designing clothes in New York under a mentor who helped him learn and develop in a non traditional way. After returning to the UK; he moved to London, refining his techniques, simply by experimenting.

Although Wijnruit may be considered a menswear brand, each piece is designed without gender in mind. Wijnruit is an exploration of archetypes found in past and present subcultures and the mythology surrounding them. Experimenting with a broad array of silhouettes with an onus on freedom of expression. Rugged industrial garment construction alongside hyper jubilant swipes of colour, find harmony in juxtaposition with a softer sumptuous side. Each unique one-of-one garment is handmade in London. 

Using Format