Wijnruit was founded in 2021 by multi-disciplinary creative Jewel Kaye. The Boys Don’t Cry member predominantly works across painting, creative direction, styling and garment making.
Wijnruit is an ongoing exploration of archetypes found in both modern and historical subcultures. Each unique one-of-one garment is handmade in London. Wijnruit is committed to sustainability with each garment being made to order.